for course keywords on Google
with more bookings than ever
with rising 5-star feedback online
The School of Natural Therapies (SNT) has been training therapists for over 30 years, but their old website wasn’t doing them justice. It was cluttered with overwhelming amounts of course information, confusing schedules, and poor user experience. Outdated branding, no SEO strategy, and neglected social media accounts made the school look inactive and untrustworthy – despite having an excellent reputation and hundreds of glowing reviews. They wanted a complete refresh: a modern website, updated branding, stronger SEO, and active social channels to show they’re very much alive and thriving.
We completely rebuilt SNT’s website with a fresh, professional look, moving away from bright orange to a refined blue-and-gold style. Content was simplified, making course pages easy to read and bookings straightforward. We streamlined the backend so the team could manage updates themselves, reducing reliance on developers. On social media, we refreshed all channels with the new branding and began posting regular updates to highlight activity and engage audiences. For SEO, we put a content strategy in place, publishing news and guides to strengthen authority and meet Google’s guidelines. Behind the scenes, we cut plugins from over 20 to just a handful, massively improving performance and stability.
The transformation has been dramatic. SNT now ranks #1 on Google for many key course searches, consistently outperforming competitors. Their classes regularly sell out, they’re attracting new business clients like spas wanting staff training, and their Google reviews have boomed. Social media is active again, projecting the energy and professionalism of the brand. With a modern, fast, and easy-to-manage website, SNT now looks every bit the trusted training provider they’ve been for decades.
