modernising established brand identity
upgrading an established custom system
managing content without external support
Jasmine Plowright, NHS Consultant
Brighton and Hove GP Federation had an established website built on a custom CMS that no longer fully reflected the breadth of its work. The design no longer aligned with the organisation’s evolving digital presence, even though their existing branding was strong. The site was also built on a custom content management system that was difficult for staff to use and relied on external support for even simple updates. They needed a modern, credible website that was easier to manage and better represented them as a leading GP Federation.
We retained Brighton and Hove GP Federation’s established colours and typography, but applied them in a more considered and contemporary way. The aim was to give the site a full visual refresh while keeping their recognisable identity intact. Layouts were simplified, spacing and hierarchy were improved, and content was presented in a clearer and more engaging way.
The website was rebuilt on a modern, secure, and user friendly platform so staff could easily update pages without needing specialist support. Performance and usability were prioritised to ensure the site met current web standards and delivered a strong experience.
Brighton and Hove GP Federation now has a modern, professional website that reflects its role and authority within the healthcare sector. The refreshed design makes better use of their branding and presents information in a way that feels clear, confident and visually engaging.
The new platform is easy for staff to manage and performs strongly across key website metrics such as speed and usability. The organisation now has a digital presence that supports its reputation and positions it as a leading GP Federation in the region.
