Website Case Studies

The Bunnyjackpot Foundation

A charity rescuing and rehoming small animals
Bunnyjackpot Foundation
Exponential

increase in website traffic

Record-breaking

levels of adoptions

302%

increase in donations

Take A Look

Google Analytics snapshot showing the impact of the new Bunnyjackpot Foundation website
Google Analytics snapshot showing the impact of the new website
The old Bunnyjackpot Foundation foster carer sign up page
The old foster carer sign up page
The new Bunnyjackpot Foundation foster carer sign up page
The new foster carer sign up page
The old Bunnyjackpot Foundation animal adoption listing page
The old animal adoption listing page
The new Bunnyjackpot Foundation animal adoption listing page
The new animal adoption listing page
A screenshot of the old Bunnyjackpot Foundation website blog post style
A screenshot of the old website blog post style
A screenshot of the new Bunnyjackpot Foundation blog post style
A screenshot of the new blog post style
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The Bunnyjackpot Foundation Testimonial

“Working with Perfect Pixels Digital on the rebuild and relaunch of our website over the last few months has been fantastic. Alex has taken our requirements and given us a website far better than we could’ve imagined. Being a charity we have limited time and resources, and Alex has created a website that is easy and intuitive for even the less digitally-inclined of our team members to use. We’re already seeing an uplift in adoption enquiries and donations. We couldn’t recommend the Perfect Pixels Digital team more!”
Leanne Dempsey, Trustee Leanne Dempsey, Trustee ★★★★★

The Brief

The Bunnyjackpot Foundation already had a basic website they built themselves, but it was becoming too hard to manage. They needed an online store to sell merchandise and raise funds, as well as an easier way to handle adoptions, donations, and boarding requests. Their old setup created a lot of extra admin work and wasn’t user-friendly.

The Strategy

Instead of just building a shop, we decided to completely rebuild their main website while keeping their branding. We focused on making the site modern, accessible, and easy to use both for the public and for volunteers behind the scenes. We built custom tools so animals, donations, and boarding requests could be managed quickly without any technical know-how. Once the main site was rebuilt, we added a seamless online store on a subdomain, allowing the charity to sell merchandise and take payments directly without relying on third-party platforms.

The Results

The new website has transformed how the charity works. It’s easier for volunteers to manage, easier for people to donate, and easier for families to adopt. Since launch, adoptions and donations have grown significantly, and the charity has rehomed over 500 animals. Their shop now generates vital funds, and the site has been praised as one of the best animal rescue websites in the UK. Most importantly, more animals are now safe, supported, and thriving.

Exponential increase in website traffic
Record-breaking levels of adoptions
302% increase in donations